Confused about what items to gift to your customers and clients? Don’t worry. You’re not alone. A lot of people are wondering the same thing, and the truth is, the answer may not be as easy or straightforward. But, of course, that doesn’t mean you shouldn’t try.
Below, you’ll find a few things that your firm has to consider before gifting to help make the selection process go much more smoothly:
1. Just Do It
In case you’re undecided about whether or not you should give corporate gifts, the answer is yes. It’s always a good idea to reach out to your clients, especially to show gratitude. Of course, your services and products have probably provided great value to them. But, that doesn’t mean that you shouldn’t appreciate their patronage. A little bit of appreciation can go a long way in the business world.
2. Make It Personal
Be careful, though. Not every personal gift will be received positively, but, then again, it’s better to risk it than to have a gift that looks generic and wasn’t thought of properly.
A great middle ground to work towards is to make sure that your gift is thoughtful and personal.
Are you giving a gift to an extremely loyal customer or a big donor? While you should be careful not to look desperate, don’t be afraid to go above and beyond as well. Something that a customer can use every day with their name on it is a good start. It doesn’t have to be grand; even small gifts like sticky notes bought wholesale or personalized tumblers in Singapore can be appreciated. Try to keep your logo to a minimum too. A small one in an inconspicuous spot is enough. That way, when you use it, and people ask where they get it, they have a reason to talk about your company or firm.
3. Don’t Make It Promotional
True, corporate gifts are a way to promote and further your business’ agent. But, that doesn’t necessarily mean that you should send gifts that contain your company’s name and logo. That’s not giving a gift. That’s just plain promoting, and you’ll be looked at as greedy.
If you want your gift to produce profitable results and forge cohesive business relations, keep anything promotional to a bare minimum.
4. Ask for a Sample
This is more for the corporate gift suppliers in Singapore and less about your clients.
You see, you probably won’t know the exact kind of gift that your clients are going to receive unless you specifically ask for a sample first. Remember, the gift should reflect how much you value the relationship between you and the client, so it pays to put in extra touch and make sure yourself that the gift is of the highest quality possible.
Besides, it is your company’s name that is on the line when sending a corporate gift, so you’ll want to make sure that it doesn’t end up reflecting poorly on your company.
Another critical thing to note from the corporate gift suppliers in Singapore is if they will guarantee the gifts you bought from them. This is more of an insurance policy than anything else. After all, you’ll never know what will happen. Even the best company fail now and then, and knowing what kind of precautions are set in place that will help a company correct such mistakes can help put your mind at ease.
Corporate gift giving is the perfect opportunity to establish an open line of communication with your clients and partners, as well as to share some holiday cheer. By considering these tips above, you help make sure that the gifts are well-received and are less likely to damage your company’s reputation.